Funny Pet Pictures Biography
Throughout your writing, from bios to social media posts, use clear, concise messaging with appropriate language.
The online bio is the primary way the public will get to know your dogs, prior to visiting your shelter. Bios need to convey important points of
information about each individual dog and grab the public’s hearts and imaginations.
To increase success, assign this task to one employee with a flair for writing or use a small team of volunteers that can focus their time on
meeting the dogs and writing them up.
FORMULAS FOR BIOS
To create consistent and quick bios, consider using a formula. When a dog debuts on your website, rely on formulas to help produce
professional and compelling write-ups:
From the SLC Pit Crew: SLC Pit Crew gets to know each dog individually and presents that information in a unique way, using the
I LOVE __________ (ex: some dogs, walks, people)
I HAVE __________ (ex: a gentle disposition, a snoring problem)
I GET ALONG WITH __________ (ex: people but am selective about my dog friends)
I WOULD RATHER NOT __________ (ex: ever be in the shelter again, as I am struggling here)
I NEED __________ (ex: attention, some basic obedience training, a warm bed to sleep in)
I’m Ducky. I love people; especially ones that give me massages, peanut butter, and let me snooze in the sun. I have a favorite spot, right
behind my ears, that I like to get rubbed. When that happens, I make a funny sound, because it feels so good! I get along with the dogs and
people I have met here, including respectful children of all ages. I would rather not spend my time jogging or wrestling with energetic dogs
since I’m a really mellow guy. I need a house full of soft beds, people who like snuggles, and yummy treats!
Here’s one more option:
MEET __________ (name).
HE/SHE IS __________ (what are the best things about this dog? ex: a friend to everyone, an amazing athlete)
A PERFECT DAY FOR (NAME) INCLUDES __________ (ex: playing ball with you, learning a new trick, sleeping at your feet)
(NAME) PREFERS NOT TO __________ (ex: be left home alone all day, share his home with other pets)
IF YOUR FAMILY __________ (ex: loves the outdoors, enjoys quiet time, wants a travel buddy)
THEN YOU MIGHT BE THE PERFECT MATCH FOR __________.
Meet Cindy Lou! She is a ball-catching superstar who loves sports and spending time with friends of all ages, especially if they like to
teach her new games. A perfect day for smart Cindy Lou includes going for a jog or playing ball, stopping by a training class, then
snuggling up for a nap on your lap. Cindy Lou prefers not share her home with other dogs, but has lived with cats in the past. If your family
loves going on adventures and wants a best friend to join in on the fun, from hiking to drive-in movies to Frisbee tournaments, you might be
the perfect match for sweet, silly Cindy Lou!
Formulas are helpful, but not necessary as long as you remember to include important information AND help potential adopters envision
the dog as part of their families.
Here’s an example of a freestyle bio:
Peaches and Cream: This 2 year old spunky, good time girl is looking for a family that loves to have fun! Peaches is intelligent, focused,
and enjoys her training sessions here because she learns new tricks quickly. She’s quite the smarty pants and loves to show off her new
skills for an audience of friends! Plus, her fun-loving play style has made Peaches popular in the play yard with other dogs. She may love
other dogs, but this sweetheart really enjoys the company of people too! Her favorite activities include car rides and long walks (she’s
already mastered loose-leash walking). But at the end of the day, Peaches loves nothing more than cuddling with the people that love her.
Want to make Peaches a part of your family? Fill out an application!
TIPS FOR WRITING BIOS:
Spend a little time with each dog, before you write their bios. If staff doesn’t have time for this, create a volunteer crew for the job. When
you get to know each dog as an individual, you’ll be able to write adoption descriptions that make them stand out. Instead of saying
“Scooter is a nice boy who loves people,” say “Scooter knows how to work a crowd! At a recent adoption event, he showed off his training
by sitting and giving highfives to everyone he met!”
Searching for a new pet is often a family project. Craft write-ups that parents will feel comfortable showing their children. Avoid language
that might scare kids, such as: time is running out or death row. Avoid graphic details of abuse.
Choosing a pet is a happy time. Create write ups that get readers excited and motivated to visit your shelter and adopt. Focus less on the
sad or upsetting things that led to a dog’s arrival at your shelter.
Stay focused on the positive. A dog’s bio is a chance to pique the interest of potential adopters and helps them imagine that dog as a part
of their family. Use your write ups to create a sense of possibility about your available dogs.
Looking for a fresh batch of positive words to use in your bios? Check out this resource from Pet Listings
Being positive doesn’t mean you have to hide the truth. If a dog needs special care it should be included, but leave this to the end of their
bio. Stick with general information about their needs, not gory details of abuse, neglect, or medical issues. At this early stage of
communication, let your readers know the basics. Include that this dog will benefit from a special person’s love and care. You’ll have plenty
of time to address their specific issues during adoption counseling.
Describe each dog as an individual, not according to stereotypes and generalizations based on how they look or how they are labeled.
Stick to what you know about the dog, rather than using generalizations that could turn away potential adopters. For example, avoid
including age limits for children in a dog’s bio, such as “good with kids 8 and up” or “great with all kids!” Instead of guessing, describe the
dogs as you have observed them, then let the adopters decide for themselves if the dog is a good match for their family.
Speculating about the history of your animals, then promoting those stories as fact can damage a dog’s chance for adoption. Do not
assume that dogs with unknown histories who are underweight, scarred, or have cropped ears have been abused, fought, used as bait, or
neglected. Don’t write a bio based on guesses. Instead, focus on what you know about the dog, now that he is in your care. Furthermore,
this study shows that adopters are far more interested in a pet's current health and behavior, than the story of their life before they entered
Don’t spend too much time on the physical description of the dog. Their photos will show readers what they look like. (see more on photos)
Leave impersonal, factual details for the end. Knowing a dog has had its vaccinations, is neutered, or has had flea treatments is important,
but it should never be the focus of a bio.
Always end each bio with action steps, so that interested adopters know exactly what to do next to meet the dogs or how they can donate.